Today’s fashion industry is no longer ruled by fashion magazines, fashion journals or fashion editors but the top fashion influencers on social media and the internet who made the fashion and style day-to-day thing for the millions of fashion enthusiasts.
Top fashion influencers wield significant power, reaching thousands, if not millions, of followers within their target audience. They share unique stories about their brands and products, creating an attractive marketing strategy for companies to connect with consumers. These influencers serve as reference points for what’s current and trending in the fashion world, often establishing new styles and trends. Many collaborate with leading fashion houses, while others team up directly with designers to creatively showcase various fashion items, including clothing, footwear, and accessories. Their influence not only shapes consumer preferences but also drives engagement and sales in the fashion industry.
The list of the Top 20 Fashion Influencers to follow on Instagram –
1. Cole Sprouse @colesprouse
Cole is a leading photographer, actor and a major fashion influencer on Instagram. He is famous for his previous roles in The Suite Life of Zack & Cody on Disney Channel and Riverdale. Cole has made some major headlines in the world of fashion and even named as an “Emerging Style Icon” in 2018.
2. Chiara Ferragni @chiaraferragni
Chiara’s is passionate about styling and her large popularity has encouraged her to launch her own clothing line named Chiara Ferragni Collection. For the last 10 years, she held the title of one of the top fashion influencers and style icons. She has worked with main big fashion houses like LVMH, Chanel, Dior and Giambattista Valli etc.
3. Camila Coelho @camilacoelho
She is a Brazilian fashion influencer and a designer based in Los Angeles. She has walked exclusive and elite red carpets. She worked with some of the biggest and most well-known fashion houses like Dior, Tory Burch, etc. Recently, she has announced as an END EPILEPSY ambassador in anticipation of changing the stigma and disgrace around the neurological disorder.
4. Lauren Conrad @laurenconrad
She is a style influencer, fashion designer and author. In 2009 she has launched her own LC Lauren Conrad collection with Kohls. She has been functioning with the brand ever since. Lauren is the founder of Paper Crown. She is also the co-founder of The Little Market, the fair trade online store.
5. Aimee Song @aimeesong
She is a Los Angeles based major fashion influencer. In 2017, her first design collaboration with Gentle Monster sunglasses sold out in under 22 minutes. She is a New York Times Bestselling Author, “Capture Your Style.” She featured in Forbes 30 under 30.
6. Negin Mirsalehi @negin_mirsalehi
She is a Dutch fashion influencer. She also has huge subscribers on YouTube. She has teamed up with some of the most notable fashion brands. She is also the creator and founder of Gisou Honey infused Hair Oil. She also featured in Forbes 30 under 30.
7. Julie Sariñana @sincerelyjules
In 2009 she launched her blog to inspire women around the world. Today she is well thought-out one of the top style influencers. In 2019, Julie collaborated with the brand Billabong, an Australian lifestyle and apparel brand. It was one of the brand’s major biggest successful collaboration. She believes in fighting against racism.
8. Olivia Palermo @oliviapalermo
She is one of the top major fashion influencers on Instagram based out of New York City. She started her career in fashion as a part of MTV’s TV show, The City. She has graced some of the most notable fashion magazines covers like Cosmopolitan, Elle, Flare, Marie Claire, L’Officiel, Tatler, Lucky, Brides, Arcadia, Harper’s Bazaar and Stella. She has also introduced her own fashion label the Olivia Palermo Collection.
9. Alexa Chung @alexachung
She is a leading fashion and style influencer and fashion icon on Instagram. She has worked as a model, television presenter and fashion designer. In May 2017 she launched her own fashion label clothing brand.
10. Karen Wazen Bakhazi @karenwazen
She is a popular and major Middle Eastern fashion influencer on Instagram. She is also a founder of Karen Wazen Eyewear. Some of the most notable major fashion magazines including Grazia and Harper’s Bazaar Arabia has featured her on their cover page.
11. Caroline Daur @carodaur
12. Leonie Hanne @leoniehanne
13. Danielle Bernstein @weworewhat
14. Lena Perminova @lenaperminova
15. Adam Gallagher @iamgalla
16. Nicole Warne @nicolewarne
17. Irene Kim @ireneisgood
18. Jenn Im @imjennim
19. Blair Eadie @blaireadiebee
20. Xenia Adonts @xeniaadonts
These global fashion influencers bring the latest and exclusive fashion and sense of style to their followers with a lot of research, preparations, efforts and it is something we all want and enjoy on their Instagram account.
Who is your favourite fashion influencer on Instagram out of this list? Share with us below!
