“Life is like a novel with the ends ripped off. The definition of what I am is yet to be read or written, one page at a time”. Prashant’s journey into the world of fashion photography started back in the days when he studied fashion designing.
He used to attend fashion shows and capture the ramps and the visage of friends. Photography was a hobby then. He had done a multimedia course and photoshop was his forte. Photographers approached him to get the pictures edited by him. Photography, which was a hobby till then, became a resilient passion.
Convincing his parents of this new found desire was a struggle. And, he lost. But this didn’t deter him. There was nothing to begin with, not even a camera or a lens. Nonetheless, he went ahead to fulfil his dream, equipped with his ambition and strong will. He can still recall the days when he was completely broke. But he kept going in- spite of all the roadblocks. For him, making do with the limited resources at hand remains the most challenging and exciting part.
Naturalistic, purist, and a little high key. This is how he describes his photography. For him, creativity has no end, only beginnings. And, with this spirit he ventures ahead, experimenting, setting new milestones, and above all leaving new benchmarks.
Prashant Chikodi Batch of 1996 – JD Institute of Fashion Technology…!
